-the representation is constructed with a set of ideas and values (producers intent/ intended meaning)
-the context of the representaion is part of the representation (media language choices, anchorage, media form, placement/location, genre expectations)
-the audience reacts to this representation and this depends on their own personal interpretational context: age, gender, political/religous beliefs, nationality etc. (negotiated meaning).
Wednesday 10 March 2010
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